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Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern
Paper Type  |
Contributed Paper |
Title |
Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern |
Author |
Zhiyi Zhuo*, Shuhong Chen, Hong Yan and Yue He |
Email |
zhuozhiyi@pku.org.cn |
|
Abstract: To address the issue of profit maximization for the retailer, this paper develops three mathematical models to study the factors that affect how retailers create product supply strategies
aimed at individual customers with essential demand. The research results can help retailers effectively
develop supply strategies targeting individual customers under essential demand patterns and improve
the retailers’ business performance. As its main contribution, this paper constructs a mathematical
model for a retailer’s product supply strategy under essential demand patterns for individual customers
and considering the off-invoice, scan-back, and unsold recycling modes. The validity of these models
is also tested by using numerical examples. |
|
Start & End Page |
263 - 275 |
Received Date |
2020-03-02 |
Revised Date |
|
Accepted Date |
2020-10-09 |
Full Text |
Download |
Keyword |
essential demand pattern, product supply strategy, profit function, mathematical model |
Volume |
Vol.48 No.1 (January 2021) |
DOI |
|
Citation |
Zhuo* Z., Chen S., Yan H. and He Y., Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern, Chiang Mai Journal of Science, 2021; 48(1): 263-275. |
SDGs |
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| View:727 Download:371 | |
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