Chiang Mai Journal of Science

Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern

Paper Type	Contributed Paper
Title	Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern
Author	Zhiyi Zhuo*, Shuhong Chen, Hong Yan and Yue He
Email	zhuozhiyi@pku.org.cn
Abstract:  To address the issue of profit maximization for the retailer, this paper develops three mathematical models to study the factors that affect how retailers create product supply strategies aimed at individual customers with essential demand. The research results can help retailers effectively develop supply strategies targeting individual customers under essential demand patterns and improve the retailers’ business performance. As its main contribution, this paper constructs a mathematical model for a retailer’s product supply strategy under essential demand patterns for individual customers and considering the off-invoice, scan-back, and unsold recycling modes. The validity of these models is also tested by using numerical examples.
Start & End Page	263 - 275
Received Date	2020-03-02
Revised Date
Accepted Date	2020-10-09
Full Text	Download
Keyword	essential demand pattern, product supply strategy, profit function, mathematical model
Volume	Vol.48 No.1 (January 2021)
DOI
Citation	Zhuo Z., Chen S., Yan H. and He Y., Models for Retailers’ Supply Strategies Aimed at Individual Customers under the Essential Demand Pattern, Chiang Mai J. Sci., 2021; 48(1): 263-275.
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